Last Updated: February 06, 2026
ImproveBench operates the website https://www.improvebench.com, an AI-powered platform dedicated to generating creative names for businesses, products, and projects. We are committed to protecting your privacy and handling personal data responsibly in compliance with applicable laws, including the General Data Protection Regulation (GDPR) for users in the European Economic Area and the California Consumer Privacy Act (CCPA) for California residents.
Personal Information We Collect
When you visit our site or use our services, we may collect certain personal information that identifies you as an individual. This includes information you provide directly, such as your email address when signing up for an account or subscribing to updates. For instance, to access premium features of our AI name generator, users create accounts by entering an email address and password.
- Email addresses for account registration and communication.
- Names or usernames chosen during profile setup.
- Payment information processed through third-party providers like Stripe, though we do not store full card details.
In addition, we gather non-personal usage data to improve our AI models, such as prompts entered into the name generator tool and generated outputs viewed by users. Names generated are for your exclusive use, but you must independently verify that they do not infringe existing trademarks or other intellectual property rights prior to commercial adoption.
Automatically Collected Information
Our servers log standard web analytics data whenever you interact with https://www.improvebench.com. This encompasses:
- IP addresses and browser types.
- Device information, including operating system and screen resolution.
- Pages visited and time spent on each.
- Referrer URLs from which you arrived.
Such data helps us optimize site performance and refine our AI algorithms for better name suggestions. We employ tools like Google Analytics to aggregate this information anonymously where possible.
Purposes for Data Processing
We utilize collected information to deliver and enhance our core services. Specifically, your email enables us to send account confirmations, feature updates, and personalized name generation recommendations based on past inputs.
For AI functionality, input prompts are processed temporarily to generate names, after which they are not retained unless you save them to an account. Usage patterns inform model training, but personal identifiers are stripped before analysis. Marketing communications, if opted in, promote new AI tools or benchmarks for name quality.
Legal obligations may require us to process data for compliance, dispute resolution, or fraud prevention.
Disclosure of Information to Third Parties
ImproveBench does not sell personal data. We share information only in limited circumstances:
- With service providers like hosting (e.g., AWS), email delivery (e.g., SendGrid), and analytics partners, bound by strict confidentiality.
- In business transfers, such as mergers, where data may transfer to the acquiring entity.
- To comply with legal processes, protect rights, or enforce terms of service.
For users outside the US, data processed by US-based providers benefits from adequacy decisions or standard contractual clauses ensuring equivalent protection levels.
Cookies and Tracking Technologies
We use cookies to maintain session states during name generation sessions and track preferences. Essential cookies enable core functions, while optional analytics cookies measure tool efficacy.
You can manage cookies via browser settings. Disabling them may limit features like saved generations. Our Cookie Policy details categories and durations.
- Session cookies: Expire on browser close.
- Persistent cookies: Retained up to 2 years for returning users.
- Third-party cookies: From partners like Google for performance metrics.
Do-not-track signals are honored where technically feasible.
Data Security Measures
Protecting your data is paramount. We implement industry-standard safeguards, including:
- Encryption for data in transit (TLS 1.3) and at rest (AES-256).
- Access controls via multi-factor authentication for staff.
- Regular security audits and vulnerability scans.
- Firewall protections and intrusion detection systems.
Despite these efforts, no online transmission is fully secure. We notify affected users and regulators promptly in event of a breach as required by law.
Your Privacy Rights and Choices
Depending on your location, you hold specific rights over personal data:
Access: Request confirmation of processing and copies of your data.
Rectification: Correct inaccurate information.
Erasure: Delete data under certain conditions, subject to legal retention needs.
Restriction: Limit processing during disputes.
Portability: Receive data in structured format.
Objection: Oppose processing for marketing or legitimate interests.
California residents under CCPA may opt out of “sales” (though we do not sell data), request disclosures, or delete information. EU users can withdraw consent anytime.
To exercise rights, email [email protected]. We respond within 30 days, verifying identity first.
You may unsubscribe from emails via links in messages or account settings. Browser extensions block trackers effectively.
Children’s Privacy
Our AI name generator targets adults. We do not knowingly collect data from children under 16. Parents or guardians discovering such collection should contact us immediately for removal.
International Data Transfers
ImproveBench, based in the United States, processes data globally. Transfers to countries without adequacy decisions use safeguards like Standard Contractual Clauses approved by the European Commission. Users consent to such transfers by using our services.
Data Retention Periods
Personal data is retained only as necessary:
- Account data: While active, plus 30 days post-deletion request.
- Usage logs: 12 months for analytics.
- Payment records: 7 years for tax compliance.
- Generated names: Per user account settings, deletable anytime.
Inactive accounts auto-delete after 24 months.
Generated Content and Intellectual Property
AI-generated names stem from user prompts and public training data. Outputs belong to you for personal or commercial use, subject to verification of third-party rights. We disclaim liability for infringement claims arising from unverified adoption of suggestions. Users grant us a limited license to use inputs for service improvement, anonymized fully.
Third-Party Links
Our site links to external resources like payment gateways or social shares. We control neither their privacy practices nor data handling. Review their policies before interacting.
Compliance and Enforcement
We adhere to applicable privacy laws. Complaints unresolved internally may be directed to supervisory authorities, such as the Irish Data Protection Commission for EU matters.
Contact Information
For privacy inquiries, data rights requests, or concerns, reach us at [email protected] or via the contact form on https://www.improvebench.com. Provide sufficient details for prompt handling.
We review this policy regularly to reflect operational or legal changes, posting updates here with the new effective date.